Miss Universe Zimbabwe Roseanna Hall promotes Victoria Falls tourism ahead of finals
Miss Universe Zimbabwe Roseanna Hall promotes Victoria Falls tourism ahead of finals
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Zimbabwe’s Miss Universe representative, Roseanna Hall, has begun promoting the country’s tourism offering ahead of the Miss Universe finals set for Puerto Rico in November, using her platform to market destinations and experiences to an international audience.
During a visit to Victoria Falls, Hall met visitors, tourism stakeholders and local communities. Organisers said the engagements were aimed at highlighting attractions beyond the waterfall itself, including culture, cuisine and arts experiences that form part of the wider Victoria Falls resort city.
Hall said her focus is to share a broader story about Zimbabwe as she prepares for the global pageant.
“As I prepare to take the world stage, I do not want to just represent Zimbabwe. I want to show the world the best of what Zimbabwe has to offer. And that is going to start with showcasing our gorgeous, gorgeous landscapes, our rich culture and heritage, our diverse cuisines, and our vibrant arts and culture. And honestly speaking, I am so proud to carry the hopes, dreams, and stories of our nation,” she said.
She added: “I have always wanted the world to see that Zimbabwe has so much more to offer. Now, if we look at what we have to offer, firstly, our warmth, our hospitality, our kindness. Zimbabwe is not just a place; it is a feeling, and it feels just like home. And I want the world to know that we are a warm, hospitable nation, and I want you guys, I want to invite the world to come and experience the magic of what it feels like to be in Zimbabwe.”
Miss Universe Zimbabwe board advisor Zodwa Mkandla said the pageant’s international reach provides a marketing opportunity for “Brand Zimbabwe”, including tourism and investment visibility.
“Miss Universe is an international brand with a global audience. When Miss Universe Zimbabwe engages with the international platform, we are marketing Brand Zimbabwe to more than 130 countries. These platforms help showcase our destinations, our products and our people, while creating awareness of Zimbabwe as a tourism and investment destination,” Mkandla said.
Mbano Manor executive director Dr Matifadza Nyazema said Hall’s participation presents another channel for telling Zimbabwe’s story to global audiences.
“Miss Universe Zimbabwe represents another dimension of Zimbabwe’s story. She represents beauty, culture, youth and the future of the country. As she engages international audiences, she carries a message about the development, talent and aspirations of Zimbabweans while helping the world discover more about our destination,” Nyazema said.
The campaign comes amid recent international recognition for Zimbabwe’s tourism sector. The Treehouse Chimanimani was named best scenic eco lodge in the world at the 2026 travel and tourism awards, while Forbes magazine listed Zimbabwe as the number one must-visit destination in 2025.
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